Valentine Gauthier, one of our favourite French eco-chic designer (we already talked about her here and there… in French!), tells us a bit more about the philosophy behind her brand… If angels needed to redesign their wings…they would just ask her, for sure!! We got lucky enough to meet her again so she can tell [...]
Valentine Gauthier : the interview we needed to celebrate the summer!
26 July 2011 - posté par Julie
EKYOG: a little taste of things to come this fall…
17 June 2011 - posté par Julie
Fall, whaaaat ?!! Summer has not yet sprung and here we are, daring to mention the word Fall?! No fear readers ! Rest assured, we are of course totally hyped about the impending summer holidays, which organic sun cream to pack, how to offset carbon emissions from our travels, which eco-destination to go for etc, [...]
” Muse Two Artisanal Recycled ” by YSL: the story behind the myth, the commitments behind the luxury bag.
30 May 2011 - posté par Julie
No need to wonder whether it’s greenwashing or not: there will always be people to claim that the slightest action taken by any brand – and more specifically by luxury brands – is in fact a publicity stunt… Today, we wanted to introduce you to the initiative which lies behind the last variation of a [...]
Redress & the EcoChic Design Awards : When Chinese fashion goes green
20 May 2011 - posté par Julie
China ? And no, you did not misread that… yes China, and the Chinese fashion industry moreover ! That very industry accused of many misdemeanours by western textile manufacturers: delocalisation, cheap labour, mass production with no quality guarantees and that industry better known for its appalling social and environmental impact: dangerous and harrowing working conditions [...]
Once upon a weekend in Paris, there were Fairy Days with a sprinkle of ethical magic dust ….
9 May 2011 - posté par Julie
From the 20th to the 22nd May, « Les Acteurs de la Mode Ethique » (AME) – the French association promoting ethical fashion – is throwing Fairy Days, a whole weekend long dedicated to eco and ethical fashion. So what’s with the fairies? It’s all focused around indulgence and beauty like a enchanting fairy tale. Private sales [...]
Spring kick-off: a touch of ‘Green in the city’, in the heart of Paris !
24 March 2011 - posté par Julie
Following on from our Berlin City Guide, it was more than time to explore our own city and its green scene … From now on, we will share with you all our insider tips on Parisian green places, on a regular basis. Remember the mémorable « centre commercial »? Well, here is yet another noteworthy concept [...]
“Pure Threads” by Emma Watson and Alberta Ferretti: sustainable luxury ready-to-wear to celebrate Spring
22 March 2011 - posté par Marie
H&M launches its “Conscious Collection”: greenwashing or greenacting?
15 March 2011 - posté par Julie
Is H&M the new emblem of eco-fashion? We won’t surprise you by saying that we find this hard to believe. And with good reasons, as H&M is definitely THE symbol of fast-fashion i.e. releasing collections at hectic paces (every fortnight!) at unbelievably low prices, with all that it implies in terms of fabric sourcing and [...]
Source4Style and Ethical Trade Place: the online portals with an ethical fiber
11 March 2011 - posté par Marie
Saying that we want to add some ethics in our wardrobes is good … Supporting sustainable initiatives is great… But acting on it is even better! So today we wanted to introduce two women to you – Summer Rayne Oakes and Régine Tandavarayen – who act to make sustainable fashion more visible and accessible via [...]
“What a killer pair of jeans!” With sandblasting, little did we know how true this was…
2 March 2011 - posté par Julie
As we’re writing up this post, a denim sandblasting worker is being buried under sand in the heart of Paris. No worries, it’s symbolic… and the actor is doing fine! Is this simply a provocative happening? No, it’s a true call to take action on the web! The French action group “Ethique sur l’étiquette” – [...]