No need to wonder whether it’s greenwashing or not: there will always be people to claim that the slightest action taken by any brand – and more specifically by luxury brands – is in fact a publicity stunt… Today, we wanted to introduce you to the initiative which lies behind the last variation of a [...]
” Muse Two Artisanal Recycled ” by YSL: the story behind the myth, the commitments behind the luxury bag.
Throw into a room the following: 25 students from the Parsons Paris design school, a heap of unsold copies of the Herald Tribune and a handful of catalogs from the 1.618 salon (on luxury and sustainable development). Add in one highly-regarded fashion designer (e.g. Bensimon), and a pinch of good intentions from the “Chaine du [...]
My Green Lifestyle likes upcycling, re-use, and DIY projects… Yes, but only when the result is chic and stylish! Now that’s said and done! We simply love the idea of bringing outdated objects back to life, using them in another way than initially planned, thus giving them a new identity… That’s why we naturally developed [...]
We discovered Guillemette through her bags, jewels, accessories and small furniture during the « Luxury and sustainable development » exhibition at the Palais de Tokyo in Paris in May, 2009. Her thing? She finds objects that have a story: she digs them out in flea markets, transforms them, and finishes them off by adding her personal touch. [...]
Creating beautiful, fashion-forward and glamourous accessories using recycled materials… that’s the philosophy of Mayalalune, the young bohemian-chic brand that opened its e-shop last weekend. For the anecdote, Mayalalune was launched in March 2010 by Maya, a tad dreamy, young and talented French-Moroccan designer. Trained as a graphic designer, Maya worked 4 years in a trend-forecasting [...]
An exhibition about recycling and the rehabilitation of our wastes? That was well enough to draw our attention! We were so motivated that we even began our small journey in the green culture by checking out the exhibition’s press kit… And here’s what we read: “Over recent years, contemporary artists, whether they be openly eco-conscious [...]