Valentine Gauthier : the interview we needed to celebrate the summer!

Valentine Gauthier, one of our favourite French eco-chic designer (we already talked about her here and there… in French!), tells us a bit more about the philosophy behind her brand… If angels needed to redesign their wings…they would just ask her, for sure!! We got lucky enough to meet her again so she can tell [...]

EKYOG: a little taste of things to come this fall…

Fall, whaaaat ?!! Summer has not yet sprung and here we are, daring to mention the word Fall?! No fear readers ! Rest assured, we are of course totally hyped about the impending summer holidays, which organic sun cream to pack, how to offset carbon emissions from our travels, which eco-destination to go for etc, [...]

” Muse Two Artisanal Recycled ” by YSL: the story behind the myth, the commitments behind the luxury bag.

No need to wonder whether it’s greenwashing or not: there will always be people to claim that the slightest action taken by any brand – and more specifically by luxury brands – is in fact a publicity stunt… Today, we wanted to introduce you to the initiative which lies behind the last variation of a [...]

Redress & the EcoChic Design Awards : When Chinese fashion goes green

China ? And no, you did not misread that… yes China, and the Chinese fashion industry moreover ! That very industry accused of many misdemeanours by western textile manufacturers: delocalisation, cheap labour, mass production with no quality guarantees and that industry better known for its appalling social and environmental  impact: dangerous and harrowing working conditions [...]

Once upon a weekend in Paris, there were Fairy Days with a sprinkle of ethical magic dust ….

From the 20th to the 22nd May, « Les Acteurs de la Mode Ethique » (AME) – the French association promoting ethical fashion – is throwing Fairy Days, a whole weekend long dedicated to eco and ethical fashion. So what’s with the fairies? It’s all focused around indulgence and beauty like a enchanting fairy tale. Private sales [...]

EKYOG, the Positive Fashion label by Nathalie Lebas-Vautier

If we hadn’t yet spoken about this classy and timeless label, pioneer of ecological and responsible fashion, it’s because we were waiting for the perfect timing… And it materialized this week, where we had the opportunity to interview Nathalie Lebas-Vautier, the co-founder of the brand. Philosophy and commitment, brand new “For a Long Time” capsule [...]

NYC: Our fashion and gourmet Eco-City Guide to the City!

Spring is taking its time to make its way to New York…  There’s no such thing by -5°C than an initiatory stroll to discover the many eco-chic facets of the city and warm up our bodies and souls! We left aside this time round the unavoidable Barneys, Opening Ceremony and Marc Jacobs (to name but [...]

“Pure Threads” by Emma Watson and Alberta Ferretti: sustainable luxury ready-to-wear to celebrate Spring

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H&M launches its “Conscious Collection”: greenwashing or greenacting?

Is H&M the new emblem of eco-fashion? We won’t surprise you by saying that we find this hard to believe. And with good reasons, as H&M is definitely THE symbol of fast-fashion i.e. releasing collections at hectic paces (every fortnight!) at unbelievably low prices, with all that it implies in terms of fabric sourcing and [...]

Source4Style and Ethical Trade Place: the online portals with an ethical fiber

Saying that we want to add some ethics in our wardrobes is good … Supporting sustainable initiatives is great… But acting on it is even better! So today we wanted to introduce two women to you – Summer Rayne Oakes and Régine Tandavarayen – who act to make sustainable fashion more visible and accessible via [...]