We didn’t wait for Cécile Ducroc-Lochard to write a book to hear about her and let alone meet her! She’s sort of THE eco-chic girl in France, who works, breathes and wears sustainable development the stylish way…

Formerly working for WWF France, founder of Citizen Luxury (a consulting company in sustainable development), member of the selection committee of 1.618, Sustainable Luxury Fair, she is today the Managing Director of the Humus Fund for Biodiversity. That’s for her resume… and we’re not even being thorough about it!

So when Cecile told us she was writing a book about the luxury industry and sustainable development, we couldn’t wait to see the result! Well… here it is …and it’s just the book that we were waiting for!!

Written with Alexandre Murat, the founder of Adamence.com (the first online jewellery shop specialized in diamonds), this book is an investigation led into the world of luxury and sustainable development, with a great number of experts’ testimony. It includes interviews with Sylvie Bernard (LVMH), Alain-Dominique Perrin (Richemont), Laurent Claquin (PPR), Jerôme Schehr (Shangri-La), Julie El Ghouzzi (Le Centre du Luxe et de la Création), Erwan le Louer (Jem), Valentine Gauthier, Alice Audouin (Havas Media), Sylvain Lambert (PricewaterhouseCoopers), Elisabeth Laville (Utopies)… In short, more than fifty testimonies from the greatest luxury houses but also from the more “confidential” houses, which are making or will make tomorrow’s luxury and sustainable development.

Cecile Lochard Alexandre Murat - copyright Fabien Lemaire

“Luxe et Développement Durable, La nouvelle alliance” aims to answer the question: how can the luxury industry systematically integrate sustainable development? Not militant, but pragmatic, constructive and optimistic, we particularly loved the journalistic approach: first the current situation, then the sector’s first answers, and finally recommendations and outlooks.

In a world that tends to oppose, in principle, luxury (triviality, superficiality, ostentatiousness, etc.) and sustainable development (frugality, sobriety, etc.), we have always been convinced of their common DNA: the know-how, high quality, and craftsmanship, among other things… And it is precisely this common ground and the opportunities that flow from it that the book explores.

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The book has unfortunately not been translated (yet!)… No doubt that its vibrant message will resonate and that English copies will hit bookstores around the world shortly!

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Julie & Marie